Sorry to take so long in posting this. The other director returned from Arizona so we have had a lot to sort out.
I am attending a business course; it is always good to keep moving forward and there are many people out there that have a lot to teach, especially for us SME owners that multi task. I class myself as extremely lucky that the people running this course are from the Institute of Directors and the Glasgow School of Art. We are being encouraged to be creative and, for want of a better expression, ‘think out of the box’. It is fabulous to learn from bright and interesting people that have a wealth of knowledge and years of experience. The down side being that we get set a lot of homework (I feel as though I'm back at school again – not that I worked as hard back then)!
I have always run my own businesses but I have not had a formal business education, so I am finding the formalities of marketing very interesting and helpful. I have a lot of research to do, such as my competitors, existing and potential clients, etc. But I can do that in conjunction with completing things like the Marketing Canvas. One of the most interesting things we did last week was a precedence grid, which is a great tool to use to make decisions. I can see myself using this in my business and personal life.
We are most privileged to have 3 to 4 learned chaps with just four businesses attending; it’s a great ratio. We get group and individual time and plenty of extra time to share our experiences.
One of the most exciting elements of building a business is the sales; you are on cloud nine when a sale comes in and hit rock bottom when you lose or don’t convert one. We know our product is not for everyone but it still hurts. The best time is when your client knows, in business terms, what their business wants and needs.